CATEGORY MANAGEMENT VENDOR SUPPORT URGED

ORLANDO, Fla. -- Both retailers and manufacturers have much to gain from category management, but the full potential of such programs may not be realized because supplier support often fades over time.That trend was among several highlighted during a presentation at Solutions '95, the annual users conference sponsored by Nielsen North America, Schaumburg, Ill., here last week.Win Weber, president

ORLANDO, Fla. -- Both retailers and manufacturers have much to gain from category management, but the full potential of such programs may not be realized because supplier support often fades over time.

That trend was among several highlighted during a presentation at Solutions '95, the annual users conference sponsored by Nielsen North America, Schaumburg, Ill., here last week.

Win Weber, president of Winston Weber & Associates, Chicago, told about 300 attendees that despi

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