CATEGORY MANAGEMENT: A WEED IN THE FLORAL GARDEN?

HOUSTON -- The supermarket industry is spending too much time and effort on category management in the floral department, according to several senior executives with major chains. "There is far too much emphasis placed on floral category management," said Randall Onstead, president and chief executive officer of Randalls Food Markets here, speaking as part of a panel at the Floral Marketing Association

HOUSTON -- The supermarket industry is spending too much time and effort on category management in the floral department, according to several senior executives with major chains. "There is far too much emphasis placed on floral category management," said Randall Onstead, president and chief executive officer of Randalls Food Markets here, speaking as part of a panel at the Floral Marketing Association convention here earlier this month.

"There is far too much fretting going on," he s

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