CATEGORY PERFORMANCE: BUTTER

Dollar Sales $1,112,600,000 % Change From Last Year 3.636% to more than $1.1 billion in the 52 weeks ended June 13. Yet consumption was flat to down, according to the U.S. Department of Agriculture, with declines accelerating in the first half of 2004 as prices rose ever more sharply due to sluggish domestic production and low inventories.Sales were down in the two previous years, most likely the

Dollar Sales $1,112,600,000 % Change From Last Year 3.63

6% to more than $1.1 billion in the 52 weeks ended June 13. Yet consumption was flat to down, according to the U.S. Department of Agriculture, with declines accelerating in the first half of 2004 as prices rose ever more sharply due to sluggish domestic production and low inventories.

Sales were down in the two previous years, most likely the result of fluctuating prices, not declining consumption. Supermarket sales

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