CATEGORY PERFORMANCE: CARBONATED BEVERAGES

Dollar Sales $12,096,980,000 % Change From Last Year 0.94ve been relatively flat during the IRI survey period, as people increasingly opt for healthier beverages, especially water. While consumers still drink more soda than any other beverage, guzzling nearly 54 gallons per person in 2003, per capita consumption in the United States has dropped in each of the past five years, as bottled water has

Dollar Sales $12,096,980,000 % Change From Last Year 0.94

ve been relatively flat during the IRI survey period, as people increasingly opt for healthier beverages, especially water. While consumers still drink more soda than any other beverage, guzzling nearly 54 gallons per person in 2003, per capita consumption in the United States has dropped in each of the past five years, as bottled water has recorded the opposite trend. In food and drug stores and mass merchandisers combine

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