CATEGORY PERFORMANCE: COLD CEREAL

Dollar sales $5,806,528,000 %Change from Last Year -2.62e increasingly skipping sit-down meals in favor of convenience foods that require no preparation. Thus, sales of ready-to-eat cereal have been down in the major channels while breakfast bars have become one of the fastest-growing food categories.While supermarkets account for the overwhelming bulk of cereal sales in the supermarket, drug store

Dollar sales $5,806,528,000 %Change from Last Year -2.62

e increasingly skipping sit-down meals in favor of convenience foods that require no preparation. Thus, sales of ready-to-eat cereal have been down in the major channels while breakfast bars have become one of the fastest-growing food categories.

While supermarkets account for the overwhelming bulk of cereal sales in the supermarket, drug store and mass merchandise channels combined, dollar sales declined 2.62% to $

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