CATEGORY PERFORMANCE: DIAPERS

Dollar Sales $1,390,675,000 % Change From Last Year -6.82pick up diapers, they're no longer primary destinations since price-conscious parents flock to mass merchandisers and warehouse clubs. Specialty stores also have become formidable competitors, using diapers, wipes and food to draw customers in to buy toys, equipment and clothing. The sizable share commanded by private-label diapers and wipes

Dollar Sales $1,390,675,000 % Change From Last Year -6.82

pick up diapers, they're no longer primary destinations since price-conscious parents flock to mass merchandisers and warehouse clubs. Specialty stores also have become formidable competitors, using diapers, wipes and food to draw customers in to buy toys, equipment and clothing. The sizable share commanded by private-label diapers and wipes further supports shoppers' price sensitivity.

It should be noted, however,

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