CATEGORY PERFORMANCE: FRESH BREADS & ROLLS

Dollar Sales $7,942,001,152 % Change From Last Year -0.40resh bread and rolls category this past year, as sales dropped 0.4% to just over $7.94 billion in supermarkets in the latest 52 weeks ending June 13.Over the same period, the food, drug and mass channels experienced a 0.3% drop in sales, to just over $8 billion. Different segments of the category were hit harder than others, though most felt

Dollar Sales $7,942,001,152 % Change From Last Year -0.40

resh bread and rolls category this past year, as sales dropped 0.4% to just over $7.94 billion in supermarkets in the latest 52 weeks ending June 13.

Over the same period, the food, drug and mass channels experienced a 0.3% drop in sales, to just over $8 billion. Different segments of the category were hit harder than others, though most felt the blow. Hardest hit was the huge $5.84 billion fresh breads category, w

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