CATEGORY PERFORMANCE: FROZEN PASTA

Dollar Sales $216,001,300 % Change From Last Year -7.17ts, took a sales hit this past year, partially due to the low-carb craze. However, the category has also performed poorly in the previous two calendar years in all channels of trade.For the 52 weeks ended June 13, sales dropped 7.1% to $217.3 million in the food, drug and mass channels. This decline followed dips of 5% in calendar year 2003 and

Dollar Sales $216,001,300 % Change From Last Year -7.17

ts, took a sales hit this past year, partially due to the low-carb craze. However, the category has also performed poorly in the previous two calendar years in all channels of trade.

For the 52 weeks ended June 13, sales dropped 7.1% to $217.3 million in the food, drug and mass channels. This decline followed dips of 5% in calendar year 2003 and 6% in calendar year 2002.

Supermarkets experienced the least amo

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