CATEGORY PERFORMANCE: LUNCHEON MEATS

Dollar Sales $3,303,676,000 % Change From Last Year 4.83ar of declining sales. The category experienced a 4.83% bounce, to $3.3 billion in sales in supermarkets, for the latest 52-week period. That followed a year of growth during calendar year 2003.For the 52 weeks that ended June 13, sales of luncheon meats in the food, drug and mass channels increased 4.8%, to $3.33 billion. The category has experienced

Dollar Sales $3,303,676,000 % Change From Last Year 4.83

ar of declining sales. The category experienced a 4.83% bounce, to $3.3 billion in sales in supermarkets, for the latest 52-week period. That followed a year of growth during calendar year 2003.

For the 52 weeks that ended June 13, sales of luncheon meats in the food, drug and mass channels increased 4.8%, to $3.33 billion. The category has experienced much growth lately with the introduction of new items with a hea

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