CATEGORY PERFORMANCE: MARGARINE/SPREADS/BUTTER BLENDS

Dollar Sales $1,181,633,000 % Change From Last Year -0.64though sales fell only 0.64% to $1.2 billion during the 52 weeks ended June 13, as the high price of butter during the first half of 2004 lent some stability to the category. Otherwise, sales fell 1.7% on sales of $1.2 billion during calendar year 2003, and were down 4.2% on sales of $1.2 billion in calendar year 2002.Consumption of margarine

Dollar Sales $1,181,633,000 % Change From Last Year -0.64

though sales fell only 0.64% to $1.2 billion during the 52 weeks ended June 13, as the high price of butter during the first half of 2004 lent some stability to the category. Otherwise, sales fell 1.7% on sales of $1.2 billion during calendar year 2003, and were down 4.2% on sales of $1.2 billion in calendar year 2002.

Consumption of margarine has been declining in the United States for about 10 years. Most recentl

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