CATEGORY PERFORMANCE: PET SUPPLIES

Dollar Sales $616,684,300 % Change From Last Year -1.04sumers are still rewarding their furred and feathered friends to the tune of $616.7 million in the food channel. Within the subcategories of this department, dog and cat needs, non-dog/cat pet needs and rawhide chews all increased incrementally, in spite of the overall category loss. The largest decrease was seen in non-dog/cat pet food, which

Dollar Sales $616,684,300 % Change From Last Year -1.04

sumers are still rewarding their furred and feathered friends to the tune of $616.7 million in the food channel. Within the subcategories of this department, dog and cat needs, non-dog/cat pet needs and rawhide chews all increased incrementally, in spite of the overall category loss. The largest decrease was seen in non-dog/cat pet food, which dropped 5.35%.

Supermarkets aren't the only outlets where consumers go to

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