CATEGORY PERFORMANCE: SHAVING CREAM

Dollar Sales $124,679,800 % Change From Last Year -8.83h product innovation, category splintering and retailer adjustments to follow grooming trends, not all categories fared the same. While shaving lotion and men's fragrance increased, shaving cream was down. The shaving cream category represented $256 million in dollar sales for food, drug and mass combined in the 52-week period ended June 13, down

Dollar Sales $124,679,800 % Change From Last Year -8.83

h product innovation, category splintering and retailer adjustments to follow grooming trends, not all categories fared the same. While shaving lotion and men's fragrance increased, shaving cream was down. The shaving cream category represented $256 million in dollar sales for food, drug and mass combined in the 52-week period ended June 13, down 7.52% from the previous year.

The food channel had dollar sales of $124

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