CATEGORY PERFORMANCE: SHAVING LOTION/MEN'S FRAGRANCE

Dollar Sales $89,917,800 % Change From Last Year 9.92a lot of attention due to new product innovation and marketing. Recognition that the category exists fueled growth in the shaving lotion/men's fragrance category.Sales in the category as a whole grew almost 10% to just under $90 million in the food channel during the latest 52 weeks ended June 13. Shaving lotion, cologne and talc products fueled

Dollar Sales $89,917,800 % Change From Last Year 9.92

a lot of attention due to new product innovation and marketing. Recognition that the category exists fueled growth in the shaving lotion/men's fragrance category.

Sales in the category as a whole grew almost 10% to just under $90 million in the food channel during the latest 52 weeks ended June 13. Shaving lotion, cologne and talc products fueled most of that growth with a 10.32% gain. Men's gift packs pushed category

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