CATEGORY PERFORMANCE: TOILET TISSUE

Dollar Sales $2,486,289,000 % Change From Last Year -4.16upermarket sales account for more than half the $3.2 billion spent on the product in food, drug and mass merchandisers combined. Yet competition from other channels and lower-priced private labels has grown fierce. As shoppers seek to find the best deals and cut down on replacement trips, they've switched to lower-priced store brands and moved

Dollar Sales $2,486,289,000 % Change From Last Year -4.16

upermarket sales account for more than half the $3.2 billion spent on the product in food, drug and mass merchandisers combined. Yet competition from other channels and lower-priced private labels has grown fierce. As shoppers seek to find the best deals and cut down on replacement trips, they've switched to lower-priced store brands and moved purchases to dollar stores and warehouse clubs, where they can get longer-lastin

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