CATEGORY PERFORMANCE: TOOTHPASTE

TOOTHPASTEales $766,175,400 % Change From Last Year -3.78Every store segment has a few perennials, products that need frequent and rapid replenishment. Toothpaste is one of those with sales of $1.5 billion combined in the food, drug and mass channels. Supermarket share of toothpaste dollars is significant: $766.1 million in the 52 weeks ended June 13. That figure is far above the drug channel's portion

TOOTHPASTE

ales $766,175,400 % Change From Last Year -3.78

Every store segment has a few perennials, products that need frequent and rapid replenishment. Toothpaste is one of those with sales of $1.5 billion combined in the food, drug and mass channels. Supermarket share of toothpaste dollars is significant: $766.1 million in the 52 weeks ended June 13. That figure is far above the drug channel's portion at $427.3 million.

Recent numbers show the category is tre

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