CATERING TO CONSUMER PREFERENCE

WASHINGTON -- Oatmeal for breakfast, a good cookie under $1, a lot of variety in ready-to-eat and ready-to-heat items, and "unmessy foods" -- these are some of the things The Daily Market's customers have said they want.tner Steven Krane surveyed their customers twice this summer. The first survey was run in May; the second was completed just before Labor Day. Those data, plus in-store observation,

WASHINGTON -- Oatmeal for breakfast, a good cookie under $1, a lot of variety in ready-to-eat and ready-to-heat items, and "unmessy foods" -- these are some of the things The Daily Market's customers have said they want.

tner Steven Krane surveyed their customers twice this summer. The first survey was run in May; the second was completed just before Labor Day. Those data, plus in-store observation, have prompted numerous tweakings, Masiello said.

At each store, about 1,000 qu

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