SAN FRANCISCO -- The best way to increase meat consumption is to cater directly to consumer needs, according to Steve Harper, vice president of meat for H.E. Butt Grocery in San Antonio.
"We are always looking to sell consumers more meat," said Harper, speaking as part of a panel at the National Meat Association's annual convention here. "The meat case is filled with exciting options. We just have to give consumers a reason to stop at the case and select items from the 'menu' on the m