CATTLEMEN SEEK TO BEEF UP MEAT SALES

WASHINGTON (FNS) -- With U.S. meat surpluses expected to continue at high levels through the summer, the cattle industry is getting busy trying to enlist retailers and consumers to help it move all that beef.Under the auspices of the National Cattleman's Association and its marketing arm, the Beef Industry Council, cattlemen are targeting women, 25 to 54 years old, who have been identified as being

WASHINGTON (FNS) -- With U.S. meat surpluses expected to continue at high levels through the summer, the cattle industry is getting busy trying to enlist retailers and consumers to help it move all that beef.

Under the auspices of the National Cattleman's Association and its marketing arm, the Beef Industry Council, cattlemen are targeting women, 25 to 54 years old, who have been identified as being the primary shoppers in their homes and who are looking for quick, healthy food to fee

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