THE CAUSE - AND ITS EFFECTS

The supermarket industry will undergo more change in the next year than it has in the past decade.That, according to industry executives, will be the inevitable result of the Efficient Consumer Response initiative just now beginning to take hold among retailers, wholesalers and manufacturers."We've seen more changes in the industry in the past year than we had in the previous five," said one retailer,

The supermarket industry will undergo more change in the next year than it has in the past decade.

That, according to industry executives, will be the inevitable result of the Efficient Consumer Response initiative just now beginning to take hold among retailers, wholesalers and manufacturers.

"We've seen more changes in the industry in the past year than we had in the previous five," said one retailer, who asked not to be named. "The rate of change today is faster than w

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