CEO APPOINTED BY FRESH AMERICA

DALLAS -- Fresh America Corp., based here, has named Colon Washburn chief executive officer, as part of a "strategic initiative" launched after the failed $100-million merger plan between the company and FreshPoint Inc., also based here.k. Prior to that, he held a number of positions during a 22-year career with Wal-Mart, also based in Bentonville.In his new role, one of his responsibilities includes

DALLAS -- Fresh America Corp., based here, has named Colon Washburn chief executive officer, as part of a "strategic initiative" launched after the failed $100-million merger plan between the company and FreshPoint Inc., also based here.

k. Prior to that, he held a number of positions during a 22-year career with Wal-Mart, also based in Bentonville.

In his new role, one of his responsibilities includes the implementation of other aspects of the initiative, which emphasize a st

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