CEO: STRESS NUTRITION IN CENTER STORE AISLES

SHAWNEE, Okla. -- Retailers could capitalize more on the benefits of healthy living in their Center Store aisles by accenting the nutritional advantages of conventional products and stressing organic and natural products, according to J.B. Pratt, chief executive officer of Pratt Foods Supermarkets here.Pratt presented a case study on promoting health and wellness in conventional supermarkets at the

SHAWNEE, Okla. -- Retailers could capitalize more on the benefits of healthy living in their Center Store aisles by accenting the nutritional advantages of conventional products and stressing organic and natural products, according to J.B. Pratt, chief executive officer of Pratt Foods Supermarkets here.

Pratt presented a case study on promoting health and wellness in conventional supermarkets at the Nutracon 2000 conference last week in Las Vegas.

The key, he said, is for reta

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