CEREAL BARS CONTINUE TO FLY OFF THE SHELVES

The cereal-bar category experienced exceptional growth in the past decade, with the number of food-bar products increasing greatly between 1990 and 1999.As a possible indication of consumers' tastes, General Mills' new Milk 'n Cereal bars are selling so quickly the company has had to limit the number that retailers can order. However, the crunch is easing now.The snack bar/granola bar category came

The cereal-bar category experienced exceptional growth in the past decade, with the number of food-bar products increasing greatly between 1990 and 1999.

As a possible indication of consumers' tastes, General Mills' new Milk 'n Cereal bars are selling so quickly the company has had to limit the number that retailers can order. However, the crunch is easing now.

The snack bar/granola bar category came about as a convenience food superceding bulk granola -- the grain, nut and dr

Register to view the full article