CEREAL NUMBERS

To fortify sales in the children's cereal section, retailers are stepping up their advertising and seeking more joint promotions with manufacturers.Cereal boxes with psychedelic wrappers and toys, games or gadgets inside are predicted to be the fastest sellers, especially when they are advertised on Saturday morning or weekday afternoon cartoon shows, retailers report. Cereals based on the latest

To fortify sales in the children's cereal section, retailers are stepping up their advertising and seeking more joint promotions with manufacturers.

Cereal boxes with psychedelic wrappers and toys, games or gadgets inside are predicted to be the fastest sellers, especially when they are advertised on Saturday morning or weekday afternoon cartoon shows, retailers report. Cereals based on the latest blockbuster hit or hot toy also sell well, at least for a limited time, retailers find.<

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