CEREAL'S NOT JUST FOR BREAKFAST ANYMORE

Targeting the "tween" audience, children between the ages of 8 and 12, Kellogg's plans to introduce three new items to retailers' wholesome-snack shelves come March.Snack'Ums are modeled after three of the manufacturer's top cereal lines -- Froot Loops, Rice Krispies and Corn Pops -- but have been flavor-enhanced and designed in a megabite-size to make them more of a snack item than a cereal.The products,

Targeting the "tween" audience, children between the ages of 8 and 12, Kellogg's plans to introduce three new items to retailers' wholesome-snack shelves come March.

Snack'Ums are modeled after three of the manufacturer's top cereal lines -- Froot Loops, Rice Krispies and Corn Pops -- but have been flavor-enhanced and designed in a megabite-size to make them more of a snack item than a cereal.

The products, Big Rollin' Froot Loops, Rice Krispies Treat Krunch and Big Boomin' Po

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