CERTIFIED CALIFORNIA CELEBRATES 75TH BIRTHDAY WITH BILLBOARDS

LOS ANGELES -- Certified Grocers of California here marked its 75th anniversary with a billboard campaign that featured its private-label lines.The member-owned cooperative's statewide promotion used 206 billboards in major cities. The four-month promotion, which finished late last month, included three billboards that promoted Certified's Springfield and Golden Creme private-label products.A fourth

LOS ANGELES -- Certified Grocers of California here marked its 75th anniversary with a billboard campaign that featured its private-label lines.

The member-owned cooperative's statewide promotion used 206 billboards in major cities. The four-month promotion, which finished late last month, included three billboards that promoted Certified's Springfield and Golden Creme private-label products.

A fourth billboard resembled the top of a grocery bag, with a printed question: "Wher

Register to view the full article

Already a member? .