CERTIFIED CUTS ITEM MIX, STRENGTHENS HOUSEWARES

CHICAGO -- Certified Grocers Midwest here is re-evaluating the mix of its housewares lines, initially reducing its stick goods item mix by 60%.According to Chuck Witt, general merchandise and health and beauty care buyer for the co-op wholesaler, "Our goal is to increase the sales and profits in a category that can be a more powerful impulse area, with a better mix of goods all around." Certified

CHICAGO -- Certified Grocers Midwest here is re-evaluating the mix of its housewares lines, initially reducing its stick goods item mix by 60%.

According to Chuck Witt, general merchandise and health and beauty care buyer for the co-op wholesaler, "Our goal is to increase the sales and profits in a category that can be a more powerful impulse area, with a better mix of goods all around." Certified expects to achieve a better product variety by cutting brands and supplementing the mix

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