CERTIFIED MIDWEST PLAN HIKES VOLUME

CHICAGO -- Certified Grocers Midwest, Hodgkins, Ill., has increased warehouse sales by $180 million over the last 32 months through its Vision 2000 Strategic Marketing Plan, according to Elwood Winn, president and chief executive officer.Moreover, it has increased retail sales by more than $300 million through the plan, whose goal is to maximize sales and marketing productivity, he said at a conference

CHICAGO -- Certified Grocers Midwest, Hodgkins, Ill., has increased warehouse sales by $180 million over the last 32 months through its Vision 2000 Strategic Marketing Plan, according to Elwood Winn, president and chief executive officer.

Moreover, it has increased retail sales by more than $300 million through the plan, whose goal is to maximize sales and marketing productivity, he said at a conference here.

Now the cooperative is building on those successes. It has completed

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