CHAINS AND INDEPENDENTS CATER TO HISPANIC SHOPPERS

It may be little more than the art of the obvious, but Albertsons has opened three pilot stores called "SuperSaver Foods" in Los Angeles intended to cater to Hispanic shoppers.It's obvious since Hispanics constitute nearly 50% of the population of Southern California, so why not? Strange to relate, though, Albertsons is the first major domestic supermarket operator to open a Hispanic-oriented format

It may be little more than the art of the obvious, but Albertsons has opened three pilot stores called "SuperSaver Foods" in Los Angeles intended to cater to Hispanic shoppers.

It's obvious since Hispanics constitute nearly 50% of the population of Southern California, so why not? Strange to relate, though, Albertsons is the first major domestic supermarket operator to open a Hispanic-oriented format in Southern California in recent years. (See this week's front-page news feature.)

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