CHAINS DEEPEN COMMITMENT TO NATURAL/ORGANIC PRODUCTS

CINCINNATI -- Some of the nation's largest traditional supermarket companies, including Kroger Co. here and Albertsons, Boise, Idaho, are making natural and organic merchandising more mainstream.In a recent conference call with analysts, Kroger executives described the company's Nature's Market store-within-a-store departments, which are now located in about 1,200 stores, as becoming a standard part

CINCINNATI -- Some of the nation's largest traditional supermarket companies, including Kroger Co. here and Albertsons, Boise, Idaho, are making natural and organic merchandising more mainstream.

In a recent conference call with analysts, Kroger executives described the company's Nature's Market store-within-a-store departments, which are now located in about 1,200 stores, as becoming a standard part of its offering. Kroger also is rolling out a natural private-label brand, the 140-it

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