CHAINS EXTEND FREE STAMP CAMPAIGNS

Supermarkets are fine-tuning and expanding promotions that offer a free 32-cent postage stamp with the purchase of a greeting card.Free stamp programs, usually promoted in ads and circulars or in-store signage, have pumped up incremental card volume at a number of chains, including Grand Union, Wayne, N.J. which has expanded its free stamp program; the Atlanta division of A&P, Montvale, N.J., which

Supermarkets are fine-tuning and expanding promotions that offer a free 32-cent postage stamp with the purchase of a greeting card.

Free stamp programs, usually promoted in ads and circulars or in-store signage, have pumped up incremental card volume at a number of chains, including Grand Union, Wayne, N.J. which has expanded its free stamp program; the Atlanta division of A&P, Montvale, N.J., which has started electronically dispensing a coupon for a 32-cent stamp; and Pathmark S

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