CHAINS FIND COOPERATIVE EFFORTS HELP FRONT END

Supermarket chains are finding they can move more confectionery at the front end these days by taking advantage of a recent crop of cooperative merchandising efforts.The front end -- especially the checkout area -- is a crucial opportunity for snaring impulse purchases, said retailers contacted by SN. More of them are paying closer attention to what candy items they sell there and how they merchandise

Supermarket chains are finding they can move more confectionery at the front end these days by taking advantage of a recent crop of cooperative merchandising efforts.

The front end -- especially the checkout area -- is a crucial opportunity for snaring impulse purchases, said retailers contacted by SN. More of them are paying closer attention to what candy items they sell there and how they merchandise them, said sources.

Manufacturer prepriced programs, an emphasis on king-si

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