CHAINS FOCUSED THEIR ATTENTION ON MOTHER'S DAY

Ranked high on the holiday selling spectrum, Mother's Day took center stage at grocery chains, with some retailers using greeting cards, cameras and bath-and-body to promote the occasion.Chains highlighted their greeting-card sections through discount coupons. They gave away free prepaid phone cards and booklets of stamps with card purchases, and promoted a sweepstakes for free maid service for a

Ranked high on the holiday selling spectrum, Mother's Day took center stage at grocery chains, with some retailers using greeting cards, cameras and bath-and-body to promote the occasion.

Chains highlighted their greeting-card sections through discount coupons. They gave away free prepaid phone cards and booklets of stamps with card purchases, and promoted a sweepstakes for free maid service for a year.

Food retailers used the Mother's Day holiday, rated as the third largest c

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TAGS: Kroger