CHAINS GIVE BARGAIN BOOKS PROMOTIONAL SUPPORT

Grocery chains are enjoying lucrative sales from bargain- book promotions that generate about 40% margins and strong sell-through, according to general merchandise executives and book suppliers.The power of bargain books was clearly evident earlier this year at Tops Markets, when the Buffalo, N.Y. chain moved $300,000 in products in a four-week promotion, according to a supplier."Tops set up a total

Grocery chains are enjoying lucrative sales from bargain- book promotions that generate about 40% margins and strong sell-through, according to general merchandise executives and book suppliers.

The power of bargain books was clearly evident earlier this year at Tops Markets, when the Buffalo, N.Y. chain moved $300,000 in products in a four-week promotion, according to a supplier.

"Tops set up a total of 150 four-by-four bargain-book shipper displays companywide at high-traffi

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