CHAINS GO FOR BOTTOM LINE ON 'SANTA CLAUSE'

OKLAHOMA CITY -- Top supermarket chains in this metropolitan area have opted for profit over price point on the sell-through release of "The Santa Clause." There was generally a lower level of promotional and merchandising activity on this title than that seen on previous hits of about the same magnitude, SN found in store visits when the title was released late last month. Some supermarkets in this

OKLAHOMA CITY -- Top supermarket chains in this metropolitan area have opted for profit over price point on the sell-through release of "The Santa Clause." There was generally a lower level of promotional and merchandising activity on this title than that seen on previous hits of about the same magnitude, SN found in store visits when the title was released late last month. Some supermarkets in this market area did not carry the Walt Disney Home Video title at all.

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