CHAINS TURN TO PERMANENT SELL-THROUGHS

Permanent sections and racks for sell-through videos are gaining favor with supermarket chains. The programs are usually offered within secured live inventory departments, although many retailers put racks in the main part of the store. Offering ongoing programs of titles other than the big event titles adds to the retailers' sell-through margins and also helps establish the stores as video destinations

Permanent sections and racks for sell-through videos are gaining favor with supermarket chains. The programs are usually offered within secured live inventory departments, although many retailers put racks in the main part of the store. Offering ongoing programs of titles other than the big event titles adds to the retailers' sell-through margins and also helps establish the stores as video destinations in the minds of consumers, said retailers contacted by SN. The Copps Corp., Stevens Point,

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