CHAINS UNFOLD RECYCLED PAPERBOARD AWARENESS PROGRAM

WASHINGTON -- A consumer awareness program that included a sweepstakes and a shopping challenge became an effective way for Wakefern Food Corp., Elizabeth, N.J. and Larry's Markets, Seattle, to maintain a high environmental profile, according to company officials.The pilot program was designed to introduce consumers to the new 100% recycled paperboard symbol. It was conducted by the 100% Recycled

WASHINGTON -- A consumer awareness program that included a sweepstakes and a shopping challenge became an effective way for Wakefern Food Corp., Elizabeth, N.J. and Larry's Markets, Seattle, to maintain a high environmental profile, according to company officials.

The pilot program was designed to introduce consumers to the new 100% recycled paperboard symbol. It was conducted by the 100% Recycled Paperboard Alliance here, a group of recycled paperboard manufacturers.

The effo

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