THE CHALLENGE IS BASICS, RETAILERS SAY

SAN FRANCISCO -- Giving customers what they want at a good value without sacrificing quality is the key to success in the in-store bakery.That doesn't sound like a revelation, but it is a formidable challenge. The problem is, with today's cost-cutting climate at retail, it's not as easy to deliver the goods.That sums up the sentiment of retailers interviewed by SN on the show floor at the annual convention

SAN FRANCISCO -- Giving customers what they want at a good value without sacrificing quality is the key to success in the in-store bakery.

That doesn't sound like a revelation, but it is a formidable challenge. The problem is, with today's cost-cutting climate at retail, it's not as easy to deliver the goods.

That sums up the sentiment of retailers interviewed by SN on the show floor at the annual convention of the Retail Bakers of America, Laurel, Md., held here March 11 to 1

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