CHAMPAGNE WISHES & CEREAL DREAMS

Less manufacturer promotion and high retail prices are to blame for flat cereal sales, according to grocers, and with the exception of slight increases in adult cereal movement, overall sales have remained fairly steady over the past year, they report."It is still a very price-sensitive category," said Jim Bent, owner of Bent's Family Foods in Camp Point, Ill. Most shoppers are not interested in $4

Less manufacturer promotion and high retail prices are to blame for flat cereal sales, according to grocers, and with the exception of slight increases in adult cereal movement, overall sales have remained fairly steady over the past year, they report.

"It is still a very price-sensitive category," said Jim Bent, owner of Bent's Family Foods in Camp Point, Ill. Most shoppers are not interested in $4 per box cereals, but their "eyes light up" over private-label and lower-priced bagged

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