CHANGING THE BAIT

Frozen seafood sales may be floundering, but retailers are looking to new products, upgraded packaging and steep discounts to catch the attention of more consumers.The frozen seafood business has suffered as fresh seafood counters have proliferated at supermarkets, luring away customers with attractive displays. In the past five years, frozen seafood volume has been slack, according to A.C. Nielsen,

Frozen seafood sales may be floundering, but retailers are looking to new products, upgraded packaging and steep discounts to catch the attention of more consumers.

The frozen seafood business has suffered as fresh seafood counters have proliferated at supermarkets, luring away customers with attractive displays. In the past five years, frozen seafood volume has been slack, according to A.C. Nielsen, Schaumburg, Ill. Between June 1990 and June 1995, unit and dollar sales averaged abou

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Seafood