Private label still finds its biggest fans in the aisles of the traditional supermarket. But retailers are only as good as their last sale, and there's plenty of aggressive new talent in town.
Alternate venues like warehouse clubs and mass merchandisers are steadily chipping away at grocery's command of private label. A recent category overview from ACNielsen bears this out. "U.S. Trends in Private Label" found the grocery channel enjoyed a 67% share of private-label consumer packaged