CHANGING CULTURE AND DRIVING COMPETITIVE ADVANTAGE

During the past several years, it has become accepted wisdom that traditional supermarket companies can't compete on price with mass-heritage supercenter food retailers, but must seek other means to do so.No less an industry figure than Kroger's David Dillon repeated the mantra in recent days when he told a Merrill Lynch conference that if the company aimed to "fight this solely on price, we wouldn't

During the past several years, it has become accepted wisdom that traditional supermarket companies can't compete on price with mass-heritage supercenter food retailers, but must seek other means to do so.

No less an industry figure than Kroger's David Dillon repeated the mantra in recent days when he told a Merrill Lynch conference that if the company aimed to "fight this solely on price, we wouldn't win -- and we're not attempting to [win on price]." (This was reported in last week'

Register to view the full article

Already a member? .