CHANGING DIAPERS

The quest to improve market share in the diaper category has led companies to provide value-added features.introduction of baking soda the previous year.Drypers also has exclusive use of the Sesame Street logo on its diapers, bags and wipes, another value-added feature.Proctor & Gamble, Cincinnati, added a "Gentle Touch Liner" to its superpremium Pampers brand during the summer of this year. The diaper,

The quest to improve market share in the diaper category has led companies to provide value-added features.

introduction of baking soda the previous year.

Drypers also has exclusive use of the Sesame Street logo on its diapers, bags and wipes, another value-added feature.

Proctor & Gamble, Cincinnati, added a "Gentle Touch Liner" to its superpremium Pampers brand during the summer of this year. The diaper, which contains petrolatum as its major ingredient, has be

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