The quest to improve market share in the diaper category has led companies to provide value-added features.
introduction of baking soda the previous year.
Drypers also has exclusive use of the Sesame Street logo on its diapers, bags and wipes, another value-added feature.
Proctor & Gamble, Cincinnati, added a "Gentle Touch Liner" to its superpremium Pampers brand during the summer of this year. The diaper, which contains petrolatum as its major ingredient, has be