THE CHANGING HAIR-COLOR PALETTE

Despite impressive sales figures, the $1.2 billion hair-color category remains a particular challenge for supermarkets.According to data provided to SN by Information Resources Inc., Chicago, for the 12 months ending March 28, 1999, supermarkets posted a 14.3% increase in hair-color sales -- higher than drug stores, at 10.1%, and even mass retailers, which posted a 14.2% gain.But supermarkets still

Despite impressive sales figures, the $1.2 billion hair-color category remains a particular challenge for supermarkets.

According to data provided to SN by Information Resources Inc., Chicago, for the 12 months ending March 28, 1999, supermarkets posted a 14.3% increase in hair-color sales -- higher than drug stores, at 10.1%, and even mass retailers, which posted a 14.2% gain.

But supermarkets still trail way behind in total sales. IRI data indicates that grocery outlets acco

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