CHANGING IDENTITIES

Private labeling is growing in produce and especially in the category of salad mixes, say industry experts, because retailers are searching for greater control of their departments and better ways to increase their own identity in the department.Since its inception, the category has been driven by name brands like Dole, Fresh Express and River Ranch. Salad kits made by these companies have been the

Private labeling is growing in produce and especially in the category of salad mixes, say industry experts, because retailers are searching for greater control of their departments and better ways to increase their own identity in the department.

Since its inception, the category has been driven by name brands like Dole, Fresh Express and River Ranch. Salad kits made by these companies have been the most successful, using identifiable and uniform packaging, in-store promotion, newspap

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