CHANGING MARKET MAY CHALLENGE CHICKEN GROWTH

ALPHARETTA, Ga. -- What's next for a chicken category that some believe is quickly maturing? Seeking a peek at the future, Salegna and Associates, an Alpharetta-based consumer trends research firm, asked a number of marketing managers and food editors/reporters about the drivers behind the changing food market.s (only 221 pounds in 2010), while marketing managers believe Americans can bite off a bit

ALPHARETTA, Ga. -- What's next for a chicken category that some believe is quickly maturing? Seeking a peek at the future, Salegna and Associates, an Alpharetta-based consumer trends research firm, asked a number of marketing managers and food editors/reporters about the drivers behind the changing food market.

s (only 221 pounds in 2010), while marketing managers believe Americans can bite off a bit more. They predict per-capita consumption of red meat and poultry to increase to 231

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