CHANGING ROOM

Though it's been more than 10 years since supermarkets first began experimenting with baby clubs, the concept is still in the toddler stage."Developing a strong relationship with the customer through the baby aisle is an opportunity we still haven't fully realized yet," said Kimberly Coiner-Moyle, executive director of Catalina Marketing, St. Petersburg, Fla., whose company partnered with retailers

Though it's been more than 10 years since supermarkets first began experimenting with baby clubs, the concept is still in the toddler stage.

"Developing a strong relationship with the customer through the baby aisle is an opportunity we still haven't fully realized yet," said Kimberly Coiner-Moyle, executive director of Catalina Marketing, St. Petersburg, Fla., whose company partnered with retailers in developing the first such programs a decade ago.

However, she said, retaile

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