CHARACTER-DRIVEN

Retailers are shining the video spotlight on Bert and Ernie, Barbie and Cinderella.With the recent proliferation of non-theatrical sequels to hit theatrical releases, such as Disney's "Cinderella II: Dreams Come True," which hit stores in February, strong television-brand recognition from titles like "Bert & Ernie's Word Play," and toy tie-ins like the upcoming "Barbie as Rapunzel," children's direct-to-video

Retailers are shining the video spotlight on Bert and Ernie, Barbie and Cinderella.

With the recent proliferation of non-theatrical sequels to hit theatrical releases, such as Disney's "Cinderella II: Dreams Come True," which hit stores in February, strong television-brand recognition from titles like "Bert & Ernie's Word Play," and toy tie-ins like the upcoming "Barbie as Rapunzel," children's direct-to-video no longer plays second fiddle to theatrical hits.

The dire

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