CHARACTER TRAITS

Tony the Tiger may be approaching his 50th birthday, but he couldn't be younger at heart. That's because he's always doing something fun and exciting, especially when it comes to kids. He stays in touch with kid trends, including the foods they eat, their interests, language and activities. Reaching out to kids both home and abroad, Tony is seen and heard in at least 42 different countries.All this

Tony the Tiger may be approaching his 50th birthday, but he couldn't be younger at heart. That's because he's always doing something fun and exciting, especially when it comes to kids. He stays in touch with kid trends, including the foods they eat, their interests, language and activities. Reaching out to kids both home and abroad, Tony is seen and heard in at least 42 different countries.

All this has made Tony not just a spokescharacter for a brand, but a universal icon, according

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