CHARACTERS TO GROW ON

1994 is shaping up as the biggest year ever for nontheatrical children's video.Among important factors driving sales are new characters and increased advertising spending. Also boosting supermarket video revenues in this segment are increasingly sophisticated, brand-oriented marketing programs and lower price points."Children's is one of the fastest-growing segments," said Amy Innerfield, analyst

1994 is shaping up as the biggest year ever for nontheatrical children's video.

Among important factors driving sales are new characters and increased advertising spending. Also boosting supermarket video revenues in this segment are increasingly sophisticated, brand-oriented marketing programs and lower price points.

"Children's is one of the fastest-growing segments," said Amy Innerfield, analyst at Alexander & Associates, New York.

Indeed, 1993 sales figure

Register to view the full article