CHARGING BATTERIES

Battery sales were up at supermarkets last year as retailers pushed hard to make the category a year-round business."The fact is that batteries practically sell themselves at Christmas," said Chuck Witt, director of general merchandise and health and beauty care at Certified Grocers Midwest, Hodgkins, Ill. "You're better off promoting them off-peak for stronger movement at other times." Other retailers

Battery sales were up at supermarkets last year as retailers pushed hard to make the category a year-round business.

"The fact is that batteries practically sell themselves at Christmas," said Chuck Witt, director of general merchandise and health and beauty care at Certified Grocers Midwest, Hodgkins, Ill. "You're better off promoting them off-peak for stronger movement at other times." Other retailers concurred with Witt's view. A number of merchandising techniques and promotions ar

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